How do financial retailers rate asset managers in Japan? For the second consecutive year, Ma-Do magazine, IJ’s sister publication, asked its toshin (Japanese mutual funds) retailer subscribers to name their top picks for asset management. Unlike last year’s survey (https://investmentjapan.jp/research/3223/), this year's ranking did not differentiate between Japanese and foreign firms. The poll was conducted online in September and October 2022. N=310.
Respondent Attributes
| Respondents represent a variety of financial Institutions. |  |
Respondents represent a variety of toshin retail functions and services: sales - 57.7%, product selection and planning - 19.0%, and "other duties" - 11.6%. Among them are general employees - 33.5%, supervisors - 20.6%, managers - 25.2%, branch/department heads - 11.9%, and board members - 8.7%. Respondents’ ages range from 20s to 60 and above, but most are in their 30s (28.7%), 40s (25.5%) and 50s (28.1%).
The survey asked financial retailers to rate asset managers by overall performance and performance of certain functions.
