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Investment Japan

for international
institutional investors
and asset managers

What's IJ

INVESTMENT JAPAN (, an e-zine for global finance professionals featuring a fresh and forward-looking take on Japan’s asset management market.

Foreign asset managers lament, “the Japanese market is hard to understand”. Mostly, the Japanese market lacks the depth and variety of products found in more mature markets. With this site, we hope to better acquaint foreign financial players with Japanese investors and market movements, and to promote development and maturation in the Japanese fund market. At the same time, individual and institutional investors in Japan will gain access to better investment ideas and choices. As the fund market grows, so will opportunities for all participants, foreign and domestic.

japan image

Top Message

In October 2018, responding to great demand from foreign investment professionals, Soken Inc. launched “Investment Japan”, an English-language web companion to “AL-IN (for All Institutional Investors)”, a Japanese financial info magazine published by Soken. “Investment Japan” will host up-to-date content about Japanese investors and Japanese investment markets.

It’s a common refrain among foreign asset managers: “The Japanese market is hard to understand!” The reality is Japan’s fund market is simply less mature than its US counterpart in terms of its depth and variety of product. With “Investment Japan”, we acquaint foreign financial players with Japanese investors and market movements, and thereby promote the growth and maturation of Japan’s fund market. Likewise, individual and institutional Japanese investors will gain access to better investment ideas and choices. As the market for Japanese funds grows, so will business opportunities for both domestic and foreign-based asset managers.

  • Junko Saito sign

    Junko Saito President Soken Inc.

  • Ben Wada sign

    Ben Wada Chief Editor “Investment Japan”

We hope you share our vision and we encourage you to submit your views and experience to “Investment Japan”. Articles that endeavor to inform foreign investors about the Japanese market are most welcome. We invite you to share your success stories, amply supported by data and relevant facts; however, we reserve the right to refuse publication of any material we deem overtly self-serving or intend primarily to influence market movements. Suggested topics include: expansion of Japanese ETF market; recent movements in pension funds; how to deal mutual fund wrap business; how to build strategic partnership with Japanese retailers; expected revisions of Japan’s Corporate Governance Code by the Financial Services Agency; current and future ESG investment in Japan; why [Company / Fund X] has succeeded in Japan, etc. Submission should be 500-1000 words. Pieces warranting more than 1000 words will be published serially.

For submissions and more information, contact: Mariko Okamoto ( We look forward to receiving your submissions.

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